Food prices in the UK have been a continuing concern for many households, with reports indicating that a family’s grocery bills have significantly risen over the past few years. For instance, Nikki, a mother of two from Aberdeenshire, states her weekly shopping costs have increased from £135 before 2020 to over £220 now, largely due to dietary restrictions related to her children’s coeliac disease. The need for gluten-free products adds to her grocery expenses, as alternatives are often more costly.
A recent viral post from Karen highlights the increased costs, illustrating that her four shopping bags now cost £98 compared to £70 six months ago. This sentiment appears widespread, as many UK consumers share their experiences online regarding food prices. Despite some recent data showing a slight decrease in annual food price inflation—from 5.1% in August to 4.5%—many still feel the impact of ongoing high costs.
The Office for National Statistics reported unchanged inflation at 3.8% overall, but food costs have reportedly increased by approximately 30% since 2022. The Food Foundation notes that one in seven households with children is struggling to afford enough food, leading many families to cut back on essential items such as fruits and vegetables.
Consumer behavior reflects these financial pressures. Many individuals are shifting towards purchasing more own-brand products rather than name brands in light of their rising prices. This trend is corroborated by data showing that own-brand products now account for over 51% of supermarket sales, up from the previous year. Analysts indicate that while branded goods still hold market share in certain categories, rising costs have prompted shoppers to seek better deals.
The overall atmosphere amongst consumers is one of vigilance, with many adjusting their shopping habits, comparing prices, and seeking discounts or offers to manage their grocery expenditures amidst the ongoing high costs of living.
Source: https://www.theguardian.com/money/2025/oct/25/rising-food-prices-uk-supermarkets-shock-readers