Name: Unappreciative customers.
Age: Six years, in the case of Don Ciccio.
Don Ciccio, an Italian restaurant in Highgate, North London, has ceased operations after six years. This restaurant, which is named after a common Italian nickname for Francesco, announced its closure on its website. The statement cited a “lack of customers” as the primary reason for shutting down.
Despite receiving recognition as a “Traveller’s Choice” for 2023, 2024, and 2025 on Tripadvisor and a 4.7-star rating on Google with 700 reviews, the establishment still closed. The restaurant mentioned that it actively changed its menu each season while aiming to capture various Italian flavors. However, they expressed frustration, stating, “WE MAY BE THE FIRST ITALIAN RESTAURANT TO CLOSE… not for bad food, bad reviews, or bad luck – but for the sheer indifference of our neighbours.”
This sentiment raises questions about the relationship between local dining establishments and their communities. Instances of tension between restaurants and customers are not uncommon. For example, Karen’s Diner, which originated in Australia, has gained attention for instructing its staff to be intentionally rude to customers. However, the last Karen’s Diner in the UK closed three months ago.
The closure of Don Ciccio reflects broader challenges faced by the hospitality sector in recent times. Despite favorable reviews, the restaurant’s message suggests that customer engagement may play a significant role in a business’s sustainability. The phrase “It’s only a drop – soon it will dry. Unless, of course, it’s the beginning of a storm,” highlights the uncertain nature of restaurant operations.
As Don Ciccio departs from the dining scene, it serves as a reminder of the dynamics that influence the success of local restaurants.
Source: https://www.theguardian.com/food/2025/oct/21/when-restaurateurs-go-rogue-is-it-right-to-lambast-locals-who-wont-come-and-dine-with-you