Performers on television and movie sets are increasingly asked to participate in biometric scans, raising concerns about the implications of artificial intelligence (AI) in the entertainment industry. Olivia Williams, an actress with a lengthy career, describes the scanning process as often unexpected and pressured. She noted that after completing a scene, a familiar assistant director might request that she quickly visit the visual effects (VFX) bus for scanning.
This pressure to comply can lead actors to worry about job security and the potential loss of opportunity. Reports indicate that lead and supporting actors, stunt performers, and dancers have experienced similar pressure, often without clear information about their rights regarding the biometric data collected during these scans. Williams mentioned that performers might be told that scans are necessary for creating special effects.
Concerns around these practices have intensified with the introduction of “AI doubles” and the concept of AI-generated actors. This has prompted a push for clearer agreements regarding the use of the data collected. The case of an AI actor named “Tilly Norwood” brought further attention to the subject, highlighting potential risks to the roles of supporting artists.
Dave Watts, a seasoned supporting artist, expressed concerns that advancements in AI technology could eliminate the need for numerous roles on set, including assistant directors and crew members. An anonymous dancer echoed similar sentiments, stating that the demanding nature of filming compels performers to acquiesce to scanning demands without real choice.
Data rights attorney Alex Lawrence-Archer emphasized the need for clearer contracts that address modern technological advancements. He highlighted the importance of negotiating terms before production starts, rather than attempting to reclaim rights afterward. Some performers have begun advocating for changes to production agreements, seeking assurances that digital scans will not be used beyond their intended scope.
Overall, there is a growing awareness of the need to protect creative performers from the potential negative consequences of AI. The path forward includes establishing safeguards to ensure that human creativity remains valued in an evolving landscape.
Source: https://www.theguardian.com/film/2025/oct/17/ai-data-scanning-film-tv-actors-crew