A chat with Good Games Morley about making viral content

Morley, a gaming store, opened in 2016 or 2017 but faced challenges and was on the brink of closure after one year of operation. In late 2018, the store was taken over by a new owner and staff who applied a successful business model from a larger store in Cannington. The store experienced significant growth during the COVID-19 pandemic, particularly due to special access to Magic: The Gathering stock. By the end of 2020, the store was solely owned by Aaron, who introduced a team of three staff members to help run operations seven days a week.

In 2022, new employees Riley and Violet joined the team. The introduction of a TikTok account in 2020 has contributed to the store’s visibility, though its impact has been difficult to quantify. While the account initially served to promote the store, it has grown into a separate entity focusing on humorous content. The audience is predominantly American. Staff have indicated that the store is experiencing its busiest time yet, attributed to increased interest in games like Pokémon and Magic, as well as a growing community. Overall, the team at Morley has expanded, with plans for more growth.

• Why it matters: Increased visibility through social media can attract more customers and boost sales for small businesses.
• Game popularity is on the rise, providing opportunities for targeted marketing and sales strategies in the gaming industry.

• The latest: Morley is approaching 24 employees, reflecting continued growth in staffing and operations.