Amazon has introduced a new model in its line of Fire TV Sticks, named the 4K Select. However, the name distinction has raised questions regarding its clarity within a lineup that already includes three other similar devices. The company offers multiple 4K-ready devices at competitive price points, leading to potential confusion for consumers trying to understand the unique capabilities of each model.
The differences between the 4K Select and its counterparts, such as the 4K Plus and 4K Max, are minimal. Notably, the 4K Select comes with half the RAM of the 4K Plus and the 4K Max. This reduced memory may result in slower performance, particularly during navigation and app interactions. Current pricing trends suggest that the higher-performing 4K Max is available for $34.99 through a coupon code, which raises further questions about the value proposition of the new 4K Select.
For existing owners of the Fire TV Stick 4K, there appears to be little incentive to purchase the new model, as it does not present any significant enhancements apart from its packaging. This lack of differentiation emphasizes the need for Amazon to clarify its product strategy in the 4K stick market, as the current offerings may not meet consumer expectations for variety and performance.
Source: https://www.theverge.com/news/800104/amazon-fire-tv-stick-4k-plus-new-name