Real estate marketing is evolving, with a focus on how buyers interact with digital property tours. The Simplex 3D REALS platform provides insights based on engagement data, allowing for more tailored sales narratives. As immersive virtual tours become standard, they attract significant buyer interest, often double that of listings with static images, according to studies.
A recent study by Soleymanian et al. (2024) identified that deeper interactions with virtual tours increase conversion probabilities, especially when buyers revisit certain areas. The REALS platform captures this data, tracking interactions and highlighting which features resonate most with potential buyers.
This enables real estate agents to customize follow-up communications based on specific buyer interests. For instance, if a buyer spends time exploring a rooftop garden, agents can provide relevant information such as local wind studies or sunset views, rather than generic marketing material.
REALS includes a dashboard that offers real-time insights into buyer engagement and pipeline performance. It integrates with other CRM systems, ensuring consistency in data. Through predictive analytics, agents can prioritize follow-ups based on buyer activity, turning insights into actionable strategies.
As the market shifts toward behavioral engagement insights, platforms like REALS are expected to change how properties are marketed, emphasizing what buyers find valuable over a developer’s presentation.
- Why it matters:
- This data-driven approach can lead to more successful sales outcomes for agents.
- Understanding buyer engagement can enhance customer relations and streamline the sales process.
- The latest:
- The REALS platform’s new predictive analytics feature enhances agents’ ability to identify high-intent prospects.
Source: https://vocal.media/01/reals-is-going-viral-how-data-driven-storytelling-is-redefining-real-estate-sales
Source: https://vocal.media/01/reals-is-going-viral-how-data-driven-storytelling-is-redefining-real-estate-sales