Apple has announced that its streaming service, Apple TV Plus, will be rebranded as “Apple TV.” The company describes this change as a move towards a “vibrant new identity.”
This new branding could introduce some confusion, as the name “Apple TV” is already associated with the Apple TV app, which enables users to purchase or rent movies, as well as with hardware products like the Apple TV 4K. Apple’s announcement included phrasing that reflects this potential brand confusion, stating that certain content is available for purchase on Apple TV “ahead of its global streaming debut on Apple TV,” and that “Apple TV is available on the Apple TV app” on devices such as the Apple TV.
At this time, Apple has not provided additional information regarding the rebranding of its streaming service. It remains uncertain whether the company plans to introduce a new logo or implement other strategies to differentiate this service from its existing offerings.
Inquiries have been made to Apple regarding any possible changes to the Apple TV app and Apple TV hardware in light of this rebranding. Updates will be provided if a response is received.
Source: https://www.theverge.com/news/798857/apple-tv-plus-rebrand-streaming-service