I Joined Viral AI ‘Cheating’ Startup Cluely After College — Here’s How

This article is based on a conversation with Daniel Min, Cluely’s Chief Marketing Officer, a graduate of the University of Pennsylvania’s Wharton School, class of 2025.

Daniel Min faced multiple internship rejections last summer across various sectors including consulting and tech. Eventually, he accepted a social media intern position at a startup named RecruitU, where he achieved substantial growth in the company’s user base and its social media presence. Under his management, RecruitU’s Instagram account grew from 0 to 100,000 followers, while his personal account reached 50,000 followers.

After successfully creating engaging content, Min was approached by Roy Lee, the founder of Cluely, who invited him to join the company. Min initially intended to film a YouTube video with Lee but was persuaded to join Cluely due to the company’s vision. Despite having no coding skills, he recognized his strength in distribution, emphasizing the importance of creating opportunities through social media.

At Cluely, Min describes a unique working environment that encourages rapid learning and adaptation, contrasting starkly with traditional corporate jobs. He believes that involvement in startups offers invaluable experience, especially for upcoming graduates. Min also advocates for students to build skills that make them indispensable in the job market.

• Why it matters: This highlights the importance of adaptability and innovation in today’s job market, especially within startups.
• This story underscores the significance of personal branding, particularly through social media.

The latest: Cluely continues to rise in popularity alongside trends in digital marketing and distribution, reflecting the growing demand for such skills in the workforce.