Google has introduced a new labeling system for ads in its search results, enhancing visibility while also providing users with an option to hide these sponsored listings. The update groups paid results into a collapsible section at the top of the search page, prominently displaying a larger “sponsored” label as users scroll. At the bottom of this section, users will find a button that allows them to hide the sponsored results; however, they must first scroll past these listings to access the button. The update is currently being rolled out on both desktop and mobile platforms.
Historically, Google has adjusted the appearance of its paid search results to make them look more similar to organic search results, which has led to various criticisms over time. In 2020, the platform changed the labeling of paid results from “ads” to “sponsored,” a shift that some observers interpreted as a move to align with user expectations shaped by influencer marketing. This latest change is presented by Google as a way to simplify user navigation, but it raises questions about the efficacy of this approach. Users may wonder if the navigation experience would be improved if they could opt to hide sponsored results without having to scroll past them first.
As a leading player in digital advertising, Google’s adjustments aim to balance user experience with its advertising revenue, which remains a significant part of its business model.
Source: https://www.theverge.com/tech/798901/google-will-let-you-hide-sponsored-results-in-search-after-youve-seen-them