This week, events in both Silicon Valley and Hollywood highlighted the contrasting approaches to artificial intelligence (AI) within these sectors. At OpenAI’s DevDay, Sam Altman introduced the new Sora app, designed for content creators. He suggested that OpenAI was overly restrictive in its existing guidelines, implying that broader use of AI tools could enhance creator engagement. Altman indicated that many creators and rights holders are optimistic about AI’s potential, likening it to a new form of fanfiction.
In contrast, the following day at Bloomberg’s Screentime event in Los Angeles, executives from the media industry expressed concerns about AI’s rapid evolution. Just after Sora reached 1 million downloads, it became apparent that many media executives were uncertain about how to tackle the challenges posed by emerging AI technologies. Paramount Skydance CEO David Ellison described AI as a “new pencil” for creative processes, while other executives emphasized their commitment to copyright protections without addressing specific incidents involving unauthorized use of intellectual property by AI models.
While executives invoked the need to address copyright, few provided concrete strategies for dealing with conflicts that arise from AI training on proprietary content without permission. This lack of clarity raised concerns for industry observers regarding Hollywood’s readiness to address these issues adequately.
Notably, Warner Music CEO Robert Kyncl expressed a more proactive stance, insisting that content must be properly licensed for training AI, indicating a potential path forward. The music industry appears to be better organized to confront AI challenges, having navigated similar issues with the rise of streaming. Kyncl predicted long-term benefits for the music sector, similar to the eventual evolution of YouTube in copyright management. However, the disparity in responses between Hollywood and the tech industry raises questions about the future of creative rights amidst rapid technological advancements.
Source: https://www.theverge.com/ai-artificial-intelligence/798496/hollywood-openai-training-netflix-paramount-warner