Australian artist Maple’s Pet Dinosaur released her debut single “Lego” on August 13, 2023, generating significant attention on social media platforms. The music video, filmed using a neighbor’s Ring camera, quickly went viral, accruing over 32.5 million views on Instagram and 2 million on TikTok.
Since the release, Maple’s Instagram following has grown to 33,000, alongside 8,000 followers on TikTok. The track has been described as a high-energy “bully diss” song, focusing on themes of resilience and self-empowerment.
Before the viral success of her music video, the artist had already caught the attention of media personnel, including triple j presenter Emmy Mack and Home and Hosed host Anika Luna, who featured her song in their broadcasts. Maple’s Pet Dinosaur is also gaining international recognition, with radio plays reported in New York City, Greece, and Brazil.
- Why it matters: The success of “Lego” highlights the potential for new artists to reach global audiences through social media, reshaping traditional music promotion strategies.
- The track’s themes resonate with a younger demographic, possibly influencing perceptions around self-advocacy and personal boundaries.
- The latest: Maple’s Pet Dinosaur is receiving airplay internationally, indicating a growing interest beyond Australian borders.
Source: https://au.rollingstone.com/music/music-news/14-year-old-aussie-artist-goes-viral-as-millions-check-out-debut-single-82603/
Source: https://au.rollingstone.com/music/music-news/14-year-old-aussie-artist-goes-viral-as-millions-check-out-debut-single-82603/